SCALE FOR A+

Points Range: 37.8 – 42

Thoroughly developed an argument supporting the importance of a strategic plan for the success of the defined business.

Points Range: 50.4 – 56

Thoroughly created a mission statement for the company explaining how the mission will be essential to the company’s success.

Points Range: 50.4 – 56

Thoroughly created a vision statement for the company explaining how the vision statement supports the company’s mission.

Points Range: 37.8 – 42

Thoroughly established five (5) key objectives for the company encompassing operational, financial, and human resource aspects of the business; thoroughly justified why each of these objectives is essential to the success of the business.

Points Range: 37.8 – 42

Thoroughly justified how the five (5) key objectives established support the mission and vision statements of the company as defined in the assignment.

Points Range: 12.6 – 14

Exceeds number of required references; all references high quality choices.

Points Range: 25.2 – 28

0-2 errors present.